Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up ... but profit was down.
Now a new report from an independent source, internet marketing software company Wordstream, is giving us more information on how, exactly, that happened.
Essentially, even though total revenue rose to hit $14.1 billion, including $10.8 billion in advertising revenue, the amount advertisers pay for each click decreased significantly.
